Our Founder & CEO — MJ Kimbrough breaks down 'The West' in 60 seconds.
Brands We've Worked With
Our Value Prop.
Save Time
Running content in-house eats up bandwidth you don’t have. Our embedded teams take ownership end-to-end — from strategy to publishing — so your calendar clears and your marketing finally runs on autopilot.
Trust Experts
Scaling media isn’t guesswork. Our team brings tested playbooks and proven frameworks to every engagement. You don’t just get videos; you get growth assets tied directly to your pipeline.
Save Money
Hiring an internal media team is expensive. With us, you get strategist-level direction, editors, and creators for a fraction of the cost — without sacrificing quality or output.
Always-On
Random acts of content don’t move the needle. We build consistent, scalable systems designed to turn impressions into revenue — month after month.
Our Creator Embed Program, Explained.
Give us 60 seconds, and we'll explain how our 'Creator Embed Program' saves you dozens of hours per month.
“MJ asked some thought-provoking questions about my social media strategy. He then invested the time to interview me and extract the most important messages from his perspective, edited them, and sent me a final product. His work helped me elevate my thinking and gave me an appreciation for the level of investment it requires. I valued his consultation.”
Travia Gray
Realtor
“MJ and the team were so helpful and encouraging when it came to formatting my brand! I had a lot of questions, but they were answered reassuringly and thoroughly during the process. Extremely knowledgeable when it comes to software, editing, marketing, you name it! I will for sure be collaborating with MJ and his team for an ongoing relationship.”
Cole Singer
Manager
"This team is golden. Not only did they exceed my expectations for organic marketing, but they also clearly laid out and executed the strategy to achieve our internal goals. At first, I was skeptical about organic content, but they have turned our marketing into omnichannel campaigns that support one another. Great work!"
See Exactly How It Works, For Free.
Go behind the scenes as we plan, shoot, and edit world-class organic content. This case study documents our secret process from start to finish. Submit this form and we'll email it to you right away...for free.
Your Burning Questions.
Why wouldn't I just keep this in-house?
Great question, and there's one simple reason... bandwidth. In-house media teams are expensive and slow. You'd need to recruit talent, train them, and hope they can produce at the level required to actually drive pipeline growth. With lumenwest, you get a plug and play media team day one — no overhead, no growing pains, no wasted months looking for "the secret".
How much time does this cost my team?
Honestly? Not much. We built lumenwest to be (mostly) hands-off for your team. On average, clients spend 1-2 hours per week reviewing deliverables, approving content, and skimming growth reports. We do everything else — filming, editing, posting, and optimizing. Your time stays focused on running the business, not haggling with media systems.
What happens during onboarding?
Our implementation month is where we set the tone for our long-term partnership (and where we obsess over learning everything about your biz.)
Our mission during the implementation month our goal is alignment. We: 1. Craft a custom content strategy based on your product/service/business environment. 2. Find your spokesperson and assign your media team. 3. Set up Channel Assets 4. Film Our First Video 5. Initiate the Performance Matrix dashboard for tracking. 6. Go live with the first production.
We build the foundation that allows us to crush it on your behalf.
How long until I see results?
Super high level, you should start seeing positive indicators that the content is working within the first quarter. That said, it depends on a few key factors such as target ICP, demographic, scope of product/service, etc.
Here's how we think about performance:
Q1: Initial Traction, Positive Leading Indicators, Satisfaction with Content Motion, and your team getting comfortable with our systems. Q2: Compounding Traffic, Subscribers, Multiple Take-Off Videos, and subtle pipeline growth. Q3: Content Traction becomes clean, Audience starts to become an asset, and pipeline starts heating up.
What's the creator embed program?
It's simple. During onboarding, we give you options of potential creators to represent your brand. Think of them as your in-house spokesperson without the in-house hassle. We train them, coach them, and work with them directly to create content that feeds your pipeline on a dedicated channel made for your business.
How do revisions work?
We guarantee fast, frictionless edits. Each piece of content gets two rounds of revisions included. Our goal: keep things moving at lumewest speed while protecting quality and ensuring your satisfaction.
Can I submit content ideas?
Of course! In your dashboard, you will have a link to submit any content ideas. Although most of our clients leave it to us to ideate and produce, we always welcome new, fun ideas for videos. That said, we don't make ad hoc productions like product launches or events. Our focus is top-of-funnel — turning it into an always-on content engine for your business.
Do you handle distribution?
Yes. We post, optimize, and track performance across your long-form and short-form content. Our job is full media management, not just sending you a folder of videos, haha.
Who's my dedicated media team?
Your media team is a pod of specialists — a spokesperson, a content manager, a long-form editor, short-form editor. • Spokesperson —The voice of your brand. This is the on-camera creator for your content. • Content Manager — The architect of your media engine. They align your content strategy with your business goals, manage the calendar, and your pipeline. They are your main point of contact. • Long-Form Editor — The storyteller. They shape raw footage into premium long-form videos that resonate with your ICP.
• Short-form Editor — The amplifier. They transform long-form into scroll-stopping short-form content built for reach and engagement.
Together, they make one helluva team. Best in class, full stop.
